Living his first 20 years behind the “Iron curtain”equipped Adrian with the characteristics that may have contributed to earning him a double Cannes Grand Prix: a challenger spirit and a capacity to thrive with scarcity.
Adrian sees himself as a challenger even more so today, as McCann’s European Creative Council President and Global ECD, believing that it is the only healthy behaviour in a business prone to disruption and reinvention. This is the spirit that he is determined to instill across McCann offices in Europe.
This approach led to McCann being crowned 5 times Network of the Year in Central and Eastern Europe. Also, in the past 3 years McCann Europe doubled the number of Cannes Lions and Eurobest awards where the network is now the first runner up Network of the Year.
As CCO at the Bucharest office, he helped turn it into a flagship creative hub for the network, winning a consistent number of accolades in the Clios, One Show, D&AD, Eurobest, a double Cannes Grand Prix and Titanium, with a total of 30 Lions of all hues.
Adrian is currently living in London where he is missing the invigorating low budgets and the proper passing of seasons.