Commercials up to 240 seconds that were aired on TV.
Films up to 320 seconds that were aired in Cinemas.
Films aired online including viral videos and standard or non-standards formats.
Films aired on screens other than TV, Cinema or Online, including outdoor screens, festivals, or conferences.
Demonstrating excellence in craft and cinematography. The judges will assess style, camerawork, cinematic techniques, composition, lighting and special effects.
Demonstrating excellence in animation. The judges will assess style of animation, craft and technique.
Moving visuals created specifically for digital formats.
Still images published in magazines and newspapers.
Non-traditional use of print, including print ads with digital and interactive components.
Designs for published media including books, magazines, covers and digital publications.
Still images designed for standard or digital billboards including transit.
Still images designed for public spaces like supermarkets, shopping malls, airports, bars pubs or others.
Outdoor ideas that actively involves or activates audience participation.
Atypical and nonstandard outdoor ideas that use public spaces in unconventional ways.
Still images that demonstrates excellence in illustration. The judges will assess style, craft and technique.
Ideas that exhibit excellence in writing. The judges will assess style, craft and technique.
Ideas that demonstrate brilliance in art direction. The judges will assess style, craft and technique.
Standard and nonstandard native ads, banners and rich media including over-the page units such as floating ads, page take-overs, and tear-backs as well as standard banner ads.
Creative activities that use single social media platforms including Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn and Pinterest.
Short and long online films including viral videos and social videos.
Interactive games created to promote a particular product or service.
Advertising that uses mobile technology including smartphones, tablets, Bluetooth, SMS, MMS, GPS, and apps.
Ideas that use Augmented Reality, Virtual Reality & Mixed Reality.
Ideas that use printed materials to activate a response from the audience, including newspapers, magazines, inserts, trade journals, greeting cards, invitations, samples.
Ideas that use digital technologies and formats to activate a response from the audience, including websites, microsites, games, search engines, banner ads and instant messaging, or online videos.
Ideas that activate the target through mobile and transportable devices such as mobile phones, tablets or other mobile technologies.
Unconventional use of media, stunts and spaces to activate the audience.
Ideas that use Cinema, TV or online to activate a response from the audience.
Ideas that that use real time reactions and interactions with the audience.
Ideas that use stunts, events, competitions, promotional games, pop-up events, corporate events, launch parties, live streamed events or festivals to activate the audience.
Commercials up to 240 seconds that were aired on classic or online radio.
Ideas that benefit from the usage of licensed or adapted recordings and specially composed music.
Unconventional use of the Radio or Audio including songs, podcasts, fiction or real stories.
Excellence in writing for audio or radio. The judges will assess style, craft and technique.
Images that use the craft of photography for advertising purposes.
Digitally enhanced images for advertising and communication purposes.
Fresh and innovative ideas that were brilliantly executed across different media like TV, Online, OOH, Print etc.