CREATIVE TALKS WITH NICHOLAS CAPANEAR

Meet Nick, our healthcare creative mastermind from GSW New York where he works as Executive Vice President and Executive Creative Director.

Explain your job to your grandma in one sentence?
I draw pictures to sell stuff to people who did not know they needed what I’m selling.

What is the best advice you have been given?
Think to yourself that you might be wrong at least 50% of the time.

What piece of work are you most proud of?
In 2018, Miraclefeet,org work won us the most awards, so that.

What was the last advertising idea that made you really envious?
I like the new Lyft campaign looking to help out Brooklyn folks with the closing of the L train.

What brand are you most loyal to?
Stone Island.

Which character from a book or movie would make a great creative director?
I’m crazy excited to see the new James Cameron movie Alita: Battle Angel... so I will go with James Cameron.

Who is the most creative person you know?
Olivia.

What is the best and worst thing about the country you come from?
I’m a citizen of the world, not a country.

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