Gabriela Lungu is Global Creative Director at the creative commerce agency Geometry, based in the UK, in charge of Diageo brands (such as Baileys, Guinness or Tanqueray). She is also the founder of WINGS Creative Leadership Lab that helps companies elevate their creativity through training and workshops.
She has been working for more than 20 years in the creative sector for top firms in advertising, PR and social, in different countries, cultures, and environments.
She is a multi-award-winning integrated creative director, and a creative entrepreneur, building an agency from scratch, growing it to become one of the most awarded agencies of its kind, and then selling it to Publicis Groupe. She was UK & EMEA CCO for Weber Shandwick, and Creative Partner for Airbnb at TBWA/London, to mention just some of her more recent roles.
Gabriela is often invited as a speaker at major international and local industry events (such as Cannes Lions School, D&AD Academy or the Festival of Marketing), and to judge A-list competitions; she was Jury Chair for Clio Awards and Dubai Lynx and has been part of the juries of D&AD, Cannes Lions, EFFIE UK, Campaign Big Awards, Ad Stars, SABRE Awards etc.