Today, we talk with the mastermind behind the success of the agency SERVICEPLAN, Alexander Schill, Global Chief Creative Officer.
Explain your job to your grandma in one sentence?
I am a story teller.
What is the best advice you have been given?
Always stay true to yourself.
What piece of work are you most proud of?
Having partnered with the Korean start-up DOT Corp. to launch the first smartwatch for visually impaired people.
What was the last advertising idea that made you really envious?
ALL THAT WE SHARE for TV2, Denmark
What brand are you most loyal to?
Which character from a book or movie would make a great creative director?
Howard Roark, The Eternal Source, Ayn Rand
Who is the most creative person you know?
My 10-year-old son playing.
What is the best and worst thing about the country you come from?
We are thinking a lot.
How timely do you find an award that celebrates the best ideas with Prize money, instead of statues?
Awards are about the competition. Not about money.