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Lürzer's Grand Slam


Surachai Puthikulangkura

Illusion, Bangkok - Founder & CEO


Surachai has won 37 Grand Prix from major creative award shows such as Grand Prix Cannes Lions, Grand Clio, Best of Show OneShow, Grand LIA, 4 Grand Prix Spikes Asia, 5 Grande Adfest, 3 Grand Prix Ad Stars, 2 Grand Prix Dubai Lynx and many others both internationally and regional award shows.

Since 2001 to 2019 Surachai has won a total of 70 Cannes Lions, 3 Yellow pencils from D&AD and multiple awards from well-known competitions including 2 Gold from Lürzer's Grand Slam.

Under his leadership, Illusion, Bangkok has been named Regional Production Company of the Year for Asia at LIA 2018 & 2019, Production Company of the Year at Clio awards 2015 and 3 times Production Company of the Year at Adfest 2013, 2014 and 2016. Since 2013 to present day, Illusion, Bangkok has been ranked No.1 Illustrator by Lürzer’s Archive.

Surachai has served on multiple juries showing his support to the advertising industry. He was Outdoor jury at Cannes Lions 2019, Health and Medical Craft jury at LIA 2018, jury at Gongs Craft Creative Circle 2018 (Singapore), head of judges for Adman 2019 (Thailand) in Print and Outdoor Craft and in 2018 Print and Outdoor category, jury of 200 Best Digital Artists Worldwide 2017/18, Print Craft and Design jury at Adfest 2012, 2014 and jury at Spikes Asia 2009, 2013.

He now dedicates his spare time as a speaker at major creative events and Universities in Thailand sharing his 20 years of experience in the creative industry and inspiring newcomers and experienced creatives.